GS Lubricants

Strengthened stature as a master brand for GS lubricants
In order to reflect the new scale of business as well as to convey a sense of trust in the corporate brand, the company changed its endorser brand from GS Oil to GS. Kixx started off as a brand for automotive lubricants in 2005, before rebranding and restructuring itself as a master brand for GS’s automotive and industrial lubricants in March 2017.
Change of endorser brand
Lunched the master brand for its lubricant products.